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October 30, 2018

Why Create Your Own Ecommerce Website?

 

To start with, it’s important to acknowledge just how revolutionary Amazon and eBay have been for Ecommerce businesses worldwide. These simple, straight to the point selling formats have almost unbelievable web traffic statistics . Amazon has 197 million visitors a month, while eBay has 113 million. This has allowed online merchants to buy and sell without spending time and money creating their own site. Despite this, the advantages of setting up their very own website design for all of their various commercial actions are numerous and innovative. Therefore, it should always be an option to be intensely considered for online retailers.

Save money and make money

The first, and most appealing, benefit of trading through your own website is the increase in profit. Creating your own online store will result in the removal of the various standard Ecommerce platform commissions Amazon takes. As payment for using their services, Amazon take a cut of the profit taken per item sold, usually around 15%.

This may not seem like a figure that would severely damage a business’s profits. Yet, over time a big loss can build up through the money given to Amazon and eBay. This money could be reinvested into your company to help expand and grow. Furthermore, by having your own website, you open the door to new and effective ways of income, through adverts displayed on your page. Overall, although a website may be costly to set up at first, it will swiftly begin to start paying for itself.

How OnePatch's Ecommerce Software Will Change Your Business Forever

Expand your brand

A second reason for an online merchant to create their own website would be to boost brand’s identity. Most people who shop on Amazon think that they are buying a product from Amazon even though it’s your products that they are buying. This allows zero brand equity as Amazon is getting the credit for the quality of your products.

Although you are still technically getting appropriate financial rewards for these products, you are losing out on building up a loyal customer base, who may come to almost worship your brand, making sales much easier to come by. Through making the majority of your transactions on your own website, which will have your brand identity pasted throughout it, you’re creating the link for your consumers between the product they enjoy and the company that provides it. This will build up your brand identity into one that will not just attract new customers, but retain them for years to come.

Get a better understanding of your customers

By selling through Amazon, you lose the ability to retain the various important consumer data, which would help you gain a better demographic understanding and allow you to ensure your products are tailor made to your target market’s various needs and wants. By selling through Amazon and eBay you don’t even have access to your own customer list, but with your own branded site you have a detailed database of every single person who has ever purchased from you which allows you know details such as exactly what they bought and how much they spent. Your customer’s personal details (name, address, email etc.) can also be obtained, which will allow you to create exclusive promotions for all customers who purchased a specific product and alert them of an upcoming sale or special events. Consequently, the consumer information your own website will give you access to will prove essential in ensuring that all company activities are relevant to what your customer desires, resulting in an increased sales rate.

Worried about the complexity of creating your own Ecommerce store?

Avert such web design concerns by taking ‘Woo Commerce‘ into consideration. 42% of all the online stores are running Woo Commerce on their site as it is such an effective way of creating and maintaining an online marketplace. We here at One Patch have the expertise and experience to ensure that you get all the guidance needed to ensure your Ecommerce platform is as powerful yet practical as possible. In conclusion, there are far too many benefits of having a commercial website to just stick to an established Amazon/ eBay selling route. These benefits range from financial to branding, to general publicity, all of which will help to make your business and brand more successful and influential in the online market place.

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