Hey there, fellow e-commerce seller! Did you hear the latest news? A recent study by Omnisend revealed that e-commerce orders in the US skyrocketed by an incredible 147% in 2025 . That sounds like fantastic news for everyone, right? Well, not exactly.

The same study uncovered a startling trend: 54% of that massive growth went to the top 5% of e-commerce brands. This means that while the online retail pie is getting bigger, a huge slice is being devoured by the giants, leaving the rest of us to fight for the crumbs.

So, what’s their secret? How are these top-tier brands dominating the market while so many others are struggling to keep up? Let’s dive in and see what we can learn.

The Rise of the Intentional Shopper

One of the biggest shifts in consumer behavior is the rise of the “intentional shopper.” A report from Lightspeed Commerce found that a whopping 92% of consumers now consider themselves at least “somewhat intentional” with their purchases .

This means customers are no longer just browsing and making impulse buys. They’re researching, comparing prices, and carefully considering where they spend their money. They expect a seamless, efficient, and personalized experience. If your store can’t provide that, they’ll quickly move on to one that can.

The Efficiency Advantage of Top Brands

Top brands have the resources to invest in sophisticated systems that deliver the experience intentional shoppers demand. They have teams dedicated to managing inventory across multiple channels, ensuring products are always in stock and delivered on time. They use automation to handle repetitive tasks, freeing up their teams to focus on strategy and customer service.

For smaller businesses, trying to manually manage orders, inventory, and product listings across Amazon, eBay, Etsy, Shopify, and other platforms is a recipe for disaster. It’s time-consuming, error-prone, and simply can’t compete with the efficiency of the big players.

How to Compete (and Win) in a Crowded Market

So, how can you, as a growing e-commerce business, compete with the giants without a giant’s budget? The answer lies in multi-channel management and automation.

This is where a platform like OnePatch comes in. OnePatch is designed to level the playing field by giving you the tools to manage your entire e-commerce operation from a single app. Here’s how it helps you compete:

Unified Order Management: See all your orders from every channel in one place. No more logging in and out of multiple accounts to see what’s been sold.

Synced Inventory: OnePatch automatically updates your inventory across all your channels. When a product sells on Amazon, the stock is instantly updated on your Shopify store, eBay listings, and everywhere else. This prevents overselling and keeps your customers happy.

Effortless Product Listing: List your products on multiple channels with just a few clicks. Create a product once and push it to all your stores, saving you hours of manual work.

Automated Accounting: OnePatch integrates with your accounting software, making bookkeeping a breeze.

By automating these crucial but time-consuming tasks, you can free up your time to focus on what really matters: growing your business, sourcing new products, and providing excellent customer service.

The Future is Automated

The e-commerce landscape is more competitive than ever, but that doesn’t mean you can’t succeed. The key is to work smarter, not harder. By embracing multi-channel management and automation, you can achieve the same level of efficiency as the top brands and give your business the best chance to thrive.

Ready to stop juggling multiple platforms and start growing your business? Learn more about how OnePatch can help you streamline your e-commerce operations and compete in today’s crowded market.