April 30, 2019

How Do Chatbots Effect Ecommerce

 

Chatbots can bring the exact kind of system that most online merchants have craved for a while. A system where a store visitor can be instantly engaged in a way unheard of before. Artificial Intelligence has opened up a whole host of new opportunities for online sellers and chatbot technology is a prime example of this.

What is an Ecommerce chatbot?

A chatbot is a piece of software that allows automatic conversation with human website visitors over the internet. They are having an increasing influence on customer service, slowly eradicating the need for humans to fulfill this void. It is predicted that by 2020, 85 percent of all customer interactions will be handled without any need for a human.

Multiple different types of businesses use Chatbots for their different purposes.  Dominos use it to keep customers engaged with their order process, Bank of Scotland use it to guide enquiring customers who phone in towards whatever customer service department they need. Ecommerce businesses are likely to focus their chatbots entirely on improving customer communication and experience.

How ChatBots Improve Customer Experience

As soon as the website is visited, the chatbot can be activated to start communicating with the site visitor straight away. This will instantly engage any visitor as they will feel as if they are getting the personal touch already. This is one of the aspects of the chatbot most beneficial to a business. It will increase customer satisfaction as they will feel like the business has put in effort to help them as much as possible.

As they are able to communicate at usually a great length with the chatbot, they may feel a stronger connection. This may encourage them to spend significantly more time on your site as they have someone on hand to guide them through it and answer any queries that may occur. A chat bot can even suggest specific products to a customer just by asking them a few questions.

The Effect Of ChatBots On A Business

An increase in time spent on your site may improve your conversion rate. This is simply because the longer they spend, the more content they will see that could convince them to convert. Furthermore, because there is software actively answering their queries, their understanding of your business will improve. This will make it clear to them whether your product/service is what they were looking for.

Another of the most attractive reasons for using chatbots is the cost cutting it can provide. Its is predicted that by 2022 that chatbots could save businesses across all industries up to $8billion a year. This is because chatbots can decrease the need for human employment, saving a business capital on wage bills. However, since they are still just technically robots

As a result of installing a chatbot to help them with their business, the benefits can become very clear. Your user satisfaction, conversion rates and overall efficiency could all be open to improvement this way. So start seeing how you can integrate chatbots into your businesses specific system today.