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July 30, 2019

What Is Multi-Channel Ecommerce?

For those of you who are new to selling online or have been limiting yourself to selling on just a single platform, the phrase “Multi-Channel Ecommerce” won’t have much meaning to you…yet!

The simplest way to describe Multi-Channel Ecommerce is basically selling your things on more than one online platform. So if you’re selling some things on eBay and you then start selling on Etsy you’re essentially Mult-Channel selling.


Shopping cart on laptop

Who Is Multi-Channel Ecommerce For?

Multi-Channel Ecommerce can be for absolutely anyone who would like to sell online. With the vast amount of online selling platforms available today the only way to make sure what you’re selling gets as much attention as it needs is to list it on as many platforms as you can.

Is Multi-Channel Ecommerce Difficult?

The hardest part is getting started. Once you have created accounts on your desired selling platforms you should be good to go. Different selling platforms will have different rules, regulations and policies on what you can sell. Getting your head around it all can sometimes be a bit tricky. There is also the question of which platforms to pick from and that could come down to what you’re trying to sell.

woman with a headache

How can I decide which Ecommerce platform is right for me?

When you’re trying to decide which platforms to start your Multi-Channel Ecommerce journey on you really need to weigh up the options to see whats best for you. Your options usually breakdown into two different types of solutions, Shopping Carts or Marketplaces. Don’t worry if you’re confused, we’ll go into a bit more detail into what the difference between them is.

Shopping Carts vs Marketplaces

An easy way to differentiate between a shopping cart and a marketplace is to think of it like this. A shopping cart is your own store. Only selling your products and under your terms (for the most part anyway!) Meanwhile a marketplace is a store that lets other people sell their products through them (usually with stricter rules). Both types of platforms have their advantages, for example when you’re selling your product on a large marketplace the buyer might feel a sense of added security about buying from a seller they’ve not heard of previously.

The biggest online Marketplaces


  • The largest online marketplace meaning potentially millions of users that could potentially have interest in what you’re selling.
  • Offers a more traditional buying experience with fixed prices
  • You can sell almost anything on Amazon
  • £25 Monthly sellers fee (before VAT) + other potential expenses

Check it out if you’re interested in signing up.


  • Caters specifically to Unique Handmade, Vintage or Niche items
  • Users here are specifically interested in unique products
  • Etsy support is very well thought of among its user base
  • £0.15p Listing fee
  • 5% Transaction fee
  • 4% +£0.20 Payment processing fee

If you’re interested in vintage or handmade items check out Etsy.


  • The second largest online marketplace with millions of users every day
  • Offers action styled selling, allowing buyers to bid on products
  • Offers sellers a protection scheme for a fee to help avoid issues with fraudulent buyers
  • 10% final value fee
  • Additional fees to boost listings

Try Ebay to get a taste of online selling


  • The #1 UK Owned Marketplace
  • Currently has over 12,000,000+ Products
  • 5-9% Selling fee
  • 1.9-3.4% Payment fee

Take a look at the biggest UK owned marketplace

The biggest online Shopping Carts


  • Allows users to build their own site instead of listing products on an existing marketplace
  • Enables users to build a brand for their products
  • 42% of all websites are built on WooCommerce
  • Can prove difficult to set up for inexperienced users
  • You have to pay for for own hosting (prices very £5 – £100 and you usually get what you pay for)
  • You have to pay for your own domain

See what WooCommerce can offer you 


  • Similar to WooCommerce in allowing user to build their own site
  • Praised for their simplistic style and ease of use
  • More Expensive than WooCommerce (Basic plan costs £22 monthly)
  • 2.2% + £0.20 sales fee

Check Out Shopify


  • Alternative to Shopify and WooCommerce
  • Unmatched level of account support, EKM team members will help users at any stage of their setup
  • No transaction fees
  • Price Packages start from £29.99 and go up to £549.99

See how EKM can help you

How Can I Manage Selling On So Many Platforms?

Firstly, we wrote a blog previously on the advantages and challenges of multi-channel selling.

One of the biggest challenges that comes with Multi-Channel selling is managing your different accounts. How well a product is sought after on a platform can change at any given time and that can can give sellers a headache when deciding how to divide their inventory between different platforms. One solution many go for is to simply share their stock evenly between their different stores. Unsurprisingly this can cause loss of sales due to limiting stock on each platform. However sellers who decide to list their entire inventory on each platform and simply manually update each one as the sales come in run the risk of overselling. Overselling can not only lose customers and damage brand reputation but also potentially breach some platform’s terms and conditions.

An ideal solution to these issues would be to use a Multi-Channel Ecommerce solution like OnePatch. Using OnePatch will allow you to manage each of your online sales platforms from the easy on the eye dashboard. This means than you will be able to control all of your sales platforms from one place, resulting in a more streamlined sales experience. You can also import your existing products into OnePatch from your existing sales channels and upload them to your other channels within minutes. Once you’ve integrated all your products and channels with OnePatch you’ll be able to track your sales, print shipping labels & see which of your products are performing the best and which platforms are bringing you the most success. OnePatch offers new users a 14 day free trial & packages start from as low as £15 a month giving you the chance to take your online selling experience to the next level.