Marketing Archives

How will Artificial Intelligence change the Ecommerce Industry?

How will Artificial Intelligence change the ecommerce industry? What is Artificial Intelligence? Artificial Intelligence (AI) is a broad term that refers to any machine or computer-based system that exhibits behaviour which mimics that of a human. AI can be broken down into three categories: Machine Learning, Deep Learning and Robotics & Natural Language Processing. Machine …

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Why is eBay So Successful?

Ebay, Ecommerce, Marketing / By Onepatch

Why is eBay So Successful? https://www.youtube.com/watch?v=aJhj5Bpo_g0 eBay is an online marketplace that allows users to buy and sell goods. It was founded in 1995, and it has since grown into one of the largest online marketplaces in the world. eBay’s success can be attributed to its ability to connect buyers with sellers, providing a platform …

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Google Analytics GA4

Ecommerce, Marketing / By Onepatch

Google Analytics GA4 The Google Analytics team is upgrading to the new version of their product, called GA4 Property. This upgrade will offer you more features and possibilities for tracking your business data. To get started with this new version of Google Analytics, you’ll need to make sure that your website uses https:// URLs (the …

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Key Trends in the Ecommerce World

Ecommerce, Marketing / By Onepatch

Key Trends in the Ecommerce World Ecommerce is one of the fastest-growing industries in the world, and it’s no surprise that the trends and topics in the industry are constantly changing. In the past few years, we’ve seen a shift towards more personalized experiences, increased focus on sustainability, and the emergence of new payment options. As we …

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Why Is Amazon So Successful?

Amazon, Ecommerce, Marketing / By Onepatch

Why Is Amazon So Successful? Amazon is an online retailer that sells a variety of products, including books, music, movies, electronics, and apparel and is very popular worldwide. There are many reasons for Amazon’s success, but some of the most important reasons are its customer focus, its innovation, and its willingness to take risks. Amazon …

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Influencer Marketing - A new trend of marketing

Influencer Marketing- The Rundown

Marketing / By Onepatch

April 12, 2019 Influencer Marketing- The Rundown What is influencer marketing? Put simply, an influencer is someone who uses their social media presence as a platform to sell the products they are being paid to promote to their followers. However, social media influencers operate almost purely on Instagram. This is because this platform is …

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